Competition: Celebrating 80 Years of Lacoste

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Rene Lacoste Heritage Image 3

Celebrating its 80th anniversary this year, the Lacoste brand has been a symbol of relaxed elegance since 1933. Built on its genuine sporting roots, the brand offers a unique and original universe through a wide range of products for men, women and children.

Lacoste Polo Shirt Vintage Image

 

 

In the mid-20s, tennis champion René Lacoste began to manufacture shirts, for his personal use, to withstand the heat on American tennis courts. This was the invention of the polo shirt and the first time a player wore a soft and comfortable short-sleeved garment on the court. René Lacoste signed each shirt with his emblem, the crocodile, marking the birth of a new genre of clothing.

In 1933, René Lacoste launched industrial scale production of the polo shirt, which he called L.12.12. L for Lacoste, 1 refers to the Cotton Petit Piqué fabric, 2 to the short sleeve style, and 12 to the number of prototypes made before he gave his approval.

 

 

 

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To celebrate 80 years of Lacoste, we are giving away three Lacoste hampers!

Hamper #1
Mens Lacoste Polo Shirt & Eau de Lacoste L.12.12 Noir

Hamper #2
Womens Lacoste Polo Shirt & Eau de Lacoste Femme

Hamper #3
Womens Lacoste Polo Shirt & Touch of Pink

Hamper #4
Mens Lacoste Polo Shirt & Eau de Lacoste L.12.12 Blanc

 

To be in with a chance of winning one of these fantastic hampers, simply answer the following question and specify what hamper you would like to win!

Who invented the polo shirt?

 

Terms & condition apply

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Alice Carroll

I'm Alice, Al or, if you are the five year old me, Ice (yes, I did want to be a member of Kris Kross, and yes, I did wear my jeans backwards). Womenswear Editor at House of Fraser Online, I've grown out of backwards clothes and instead chose to invest my money in vintage sportswear and bomber jackets, while inking my body with unnecessary tattoos and rapping along to every word of The Streets - Original Pirate Material. My proudest moments were seeing a shoot I styled in my favourite magazine and getting a three-dart-finish in a game of darts. Oh, and Bart Simpson was my first crush.

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