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Downtown, the new fragrance by Calvin Klein is a sophisticated, distinct and unique scent with an edge of attitude that gives you confidence. The fragrance is an everyday signature scent – it balances feminine woods and a soft, floral scent to create a confident, modern fragrance with a unique and unexpected edge. This addictive signature scent adds warmth with a fresh and youthful feel.


The Downtown campaign brings the concept of authentic individuality to life through a cinematic portrayal of a confident, urban woman. Rooney Mara, an inspirational yet authentic young Hollywood actress who is best known for her role in The Girl with the Dragon Tattoo effortlessly embodies the world of Downtown Calvin Klein.


To celebrate the launch of Downtown, we are giving away a trip for two to London, so you can discover the world of Downtown!

What better place to unleash the real you and experience Calvin Klein’s Downtown culture than in Shoreditch, London? Spend the day in England’s capital and create your very own itinerary; from wining & dining, to discovering your hidden talents! Whether it’s a session learning how to DJ and create your own tunes, getting to create your own avant-garde fashion shoots or mixing the perfect cocktail, this is your chance to try something new – Downtown style. Then it could be onto a champagne brunch on the rooftop of Shoreditch’s famous Boundary, or dinner and cocktails at ‘of-the-moment’ Bistrotheque Cabaret Club – you can choose the perfect culinary experience to top off your day.


Uncover the capital of London cool and perhaps a whole new you….


The Prize:

• Return travel from across the UK for you and one guest to London.
• Your choice of an authentic activity for you and your guest: Learn to DJ, professional mixology class or urban photography session.
• Your choice of restaurant for a Downtown brunch or dinner for two at The Boundary or Bistrotheque.
• Your choice of glass of champagne or cocktail at dinner or brunch for two.


For your chance to experience the world of Downtown simply answer the following question…

Who is the face of the Downtown Calvin Klein campaign?

a) Rooney Mara
b) Megan Fox
c) Keira Knightley


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