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pureDKNY_ROSE_100MLEDP_carton High Res

 

The pureDKNY sustainability story unfolds with the classic Turkish rose. As with its predecessors, A Drop of Vanilla and A Drop of Verbena, A Drop of Rose evolved in a non-traditional way: in this story, the ingredient comes first.

PureDKNY Rose begins in Turkey’s Isparta valley in the Anatolian flower fields, where the delicate pink blossoms of rose damascene variety are harvested early each summer. It follows a generations-old process that’s virtually unaffected by modern technology, where the harvest season takes place every June, where each flower is hand-picked before dawn. By the end of the season, 2500 tons of petals have been bagged and transported to the distillery where they are gently rolled and processed. The end product is essential oil of rose, a potent raw material that’s later incorporated into the fragrance.

The resulting fragrance is rose in its simplest incarnation, straightforward but soft, uncluttered, and a very true representation of a garden rose with none of the heaviness of an old-fashioned floral.

The fragrances packaging is made of 100% recyclable glass and aluminium components, while the bio-degradable carton is made in facilities powered by renewable energy using materials sources in managed forests, printed with low-VOC inks, and the outer wrap is NatureFlex, made from cellulose rather than petro chemicals.

 

To celebrate the launch of pureDKNY Rose, we are giving away pureDKNY a Drop of Verbena, pureDKNY a Drop of Vanilla 50ml and the new pureDKNY Rose to one lucky winner, along with pureDKNY Rose to 10 runners up. To be in with a chance of winning, please answer the following question…

 

In what part of Turkey does the pureDKNY Rose story begin?

 

PureDKNY will continue its partnership with CARE – a leading humanitarian organisation to help lift women out of global poverty. In honor of the launch of pureDKNY Rose, DKNY will make a donation to support CARE, providing resources to help even more women escape poverty. By purchasing its rose from local farmers in Turkey, the majority of whom are women; pureDKNY has taken a step to help secure long-term production of rose production in Isparta.

 

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