New Brand: Creed

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Creed is now available online and in selected stores

A family-owned perfume house steeped in history, there’s no wonder Creed has a cult following.

Founded in 1760 when James Henry Creed opened his first shop in London, it became a favourite of the aristocracy and Queen Victoria appointed Creed as an official supplier to the royal household.

In 1854, under the patronage of Empress Eugénie, the House of Creed moved to Paris. It manufactures many of its own essences using the traditional infusion technique – a process now abandoned by the modern perfume industry due to cost, but one which Creed maintains, offering  superior quality and originality of its fragrances.

We’ve chosen our favourites for men and women – what’s yours?

Top Pick: Ladies

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Fleurissimo Eau De Parfum

Top Pick: Men

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Aventus Eau De Parfum

Bianca Matley

My name's Bianca, Content Assistant on Beauty & Kidswear. Contrary to belief, I love Eastenders but wasn't named after the character... heyday of hoops and ponytail quickly erased from memory. Times have changed (thankfully) and my desk is a mini department store - saving beauty disasters for HoF staff since the start of 2014. I'll also spend part of my time cooing over baby things and loving the excuse to be a kid again, broodiness also ignored.

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