House of Fraser Blog

If you want the most flawless skin which sees you looking younger than ever however old you are, then listen up.

The secret is… looking after your skin and avoiding sun damage. Yes, that’s right it’s not some fancy cream that will wipe away all signs of ageing but it’s purely caring for you and your body. Today House of Fraser is launching a brand new exclusive pop up shop in the Oxford Street store.

TV personality Sarah Cawood will be launching Ultimate Skincare which is a campaign focusing on the early detection of skin cancer. The campaign is in collaboration with the British Association of Dermatologists (BAD) and is in response to the increase in cases of skin cancer in Britain, BAD have also found that people are not checking their skin and not everyone knows what to look for.

BAD have created Ultimate Skincare… a beauty product with a difference… yes we told you no magic creams and we meant it. This beauty product may look like a pot of luxurious cream but it actually contains information on how to check for skin changes and what you need to look out for.

Why do I need to worry?

Even if you use sunscreen you still run the risk of developing skin cancer, a whopping 100,000 new cases of skin cancer are diagnosed in the UK alone every year, with one new case of skin cancer diagnosed every 5 minutes. Staggeringly one Briton dies every four hours due to skin cancer. But if you detect a melanoma at an early stage there is an estimated 99% survival rate. So you see, it’s vitally important that you check and get to know your skin.

Talking about Ultimate Skincare, Sarah Cawood our celebrity ambassador explained:

“You can spend all the money you like on fancy lotions and potions but the real secret to beautiful skin is what we’re trying to raise awareness of through Ultimate Skincare. Skin cancer is becoming more and more common and early detection through self checking and raising anything of concern with your GP is the secret to beating it.”

If you want to check out Ultimate Skincare for yourself and we strongly advise to do so, just head down to House of Fraser, Oxford Street 10^th-16^th June 2010 or  click here to visit the Ultimate Skincare website, or click here to find House of Fraser Oxford Street