House of Fraser Blog

Here at HOF towers, we love to try anything new, so when a few of us were given undershirts and vests from Equmen, we were more than happy to trial them out.

Equmen is a relatively new contender in the men’s underwear market but its innovative design has made it a name to watch.

Using the latest high performance athletic technologies and precision-fit seamless compression wear, Equmen products are engineered to optimise and energise the body, from street to sport, work to weekend.

In 2009, British GQ hailed it as their ‘pick of the year’ thanks to its cutting edge design and technology. But what’s really so special about Equmen?

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Not that long ago it was only grandad sandals and cheap backpacker flip flops that us gents could rely upon to keep our feet cool.

But in recent years, men have enjoyed a greater freedom of footwear choice when the heat is on. From white canvas pumps to the irrepressible deck shoe and the ultimately sophisticated driving shoe, there’s now a plethora of comfortable, casual and (most importantly) cool men’s summer shoes on offer.

Let’s break down the hot favourites and discuss…

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You might have read about Robbie’s new clothing line in the press…now hear it from us first hand – the rumours are true! Farrell will be launching on our virtual shelves and in selected stores in September. Designed for chaps …

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The weekend is on the horizon and to make sure you start it well, why not treat yourself to a stylish new shirt? This simple navy short sleeved shirt from Lyle & Scott is the ideal tailored piece for both night and day. Navy tops look great with natural coloured chinos, as the shades really set each other off well. It’s the modern take on the classic preppy look. If you’re giving the shirt a night out on the town, wear it with said chinos and a pair of loafers for a snappy, sharp-shooting edge.

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As a child I was dragged around antique shops by my parents, an experience that has led me to develop a passion for quirky vintage pieces and a love of all things kitsch. It’s always nice to see new collections …

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  Last week, our Cheltenham store paid host to the super-fit, pitch-conquering action hero, known in rugby circles as Mr Phil ‘Raging Bull’ Vickery. There to celebrate the arrival of his new clothing brand in store, Phil took a few …

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With Father’s Day just around the corner I was at a bit of a loss as what to get my Dad.
But then my saviour came in the form of Jason Shankey’s The Perfect Shave gift box.
Who doesn’t love a gift box? My father certainly appreciates them.
I thought I should give the Perfect Shave kit a little test drive before I gave it to my old man. At least this way I can give it to him with the full experience of the men’s grooming set under my belt.
The sleekly designed black box holds three key Jason Shankey shaving products.
Each one I tried eagerly and without anticipation.
A handy instruction card comes with the set giving you the low-down on achieving the much sought after ‘perfect shave’.

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Roll up fellas. It’s the Famous Friday Shirt! With the weather going from hot to cold, wet to dry I thought a shirt that can be used as a base in layering would be a good idea.

This short sleeved Carhartt shirt is a perfect choice for either your fun night out or for casual daywear. Carhartt is a brand steeped in history that has reinvented traditional workwear into hip streetstyle.

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When the lovely Beauty Department gave me a sample of Giorgio Armani’s latest men’s fragrance, Armani Code Sport – I couldn’t wait to try it. And I wasn’t disappointed. Just one inhale straight from the bottle and I knew this was very much ‘my sort of thing’. If you haven’t heard of this fragrance then it’s because Armani Code Sport is the latest addition to Giorgio Armani’s wide range of fragrances. It comes in a masculine matt black glass bottle with sleek, sloping lines and a silver top – and the scent captures the true essence of Armani, distilling it into a fresh eau de toilette.

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It’s that much awaited time of the week again boys – yes, it’s the Famous Friday Shirt. And with temperatures set to soar this weekend it makes perfect sense to present you with a cool short sleeved option. This checked shirt from Selected is the perfect choice for a night out or just lounging in a beer garden or park.

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