Nursery Ready with Baby Elegance






House of Fraser is excited to announce the launch of Baby Elegance, a nursery and baby brand who will give you a helping hand with the arrival of your new baby.




Welcoming a new baby is one of the most special times in life and baby elegance aim to help you relax and enjoy every precious moment. Baby Elegance was born 31 years ago in Dublin and it all started with the manufacturing of a little pair of booties that soon became known as Brogeens.





From there, Baby Elegance started creating baby bedding, baby sheets and baby mattresses which then evolved into nursery furniture and accessories. In the last 5 years they have become well known for their travel systems like the Beep Twist and the Neyo. The complete Baby Elegance Range now consists of over 500 products, so you’ll be ready for anything.

To make things easier for you Baby Elegance have recently launched their new arrival bundles which include everything you need for a great value price. Included in your bundle is your complete travel system, rain covers, baby bag, travel accessories, cot bed, mattress, bedding, moses basket, bath time including your hooded towels and feeding time including bottles and high chair! You get to choose your own colours, so you can tailor the package to the way you want it.


Shop Baby Elegance


Alice Carroll

I'm Alice, Al or, if you are the five year old me, Ice (yes, I did want to be a member of Kris Kross, and yes, I did wear my jeans backwards). Womenswear Editor at House of Fraser Online, I've grown out of backwards clothes and instead chose to invest my money in vintage sportswear and bomber jackets, while inking my body with unnecessary tattoos and rapping along to every word of The Streets - Original Pirate Material. My proudest moments were seeing a shoot I styled in my favourite magazine and getting a three-dart-finish in a game of darts. Oh, and Bart Simpson was my first crush.

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