Lorraine’s ‘Bin Your Bra’ Campaign

7b - ITV Lorraine - Bin Your Bra campaign - MichelleHeaton -

Bin Your Bra.

You read it right. This October, ITV’s very own Lorraine is prompting you UK ladies to unclip and donate any unwated bras as part of the campaign that is supporting Breast Cancer Awareness Month.

3 - ITV Lorraine - Bin Your Bra campaign - MichelleHeaton - pic MATT FROST

Fronted by Michelle Heaton and backed by celebs such as Barbara Windsor, Kelly and Sharon Osbourne and Dawn O’Porter, the ‘Bin Your Bra’ Campaign is asking us to come together and take any unwanted bras to selected House of Fraser stores, where there will be special Lorraine bins to put them in. From there, your old bras will be sent to developing countries by the charity, Against Breast Cancer.

4b - ITV Lorraine - Bin Your Bra campaign - MichelleHeaton - pic MATT FROST

Lorraine Kelly said; “Our Bin Your Bra campaign is a great way to help “Against Breast Cancer’s” important and ongoing research into the disease, whilst also getting rid of those unused bras in the back of your underwear drawers.  I’ve got quite few to donate – so come on ladies, Bin your Bra.”

From the 1st October for two weeks, you will be able to follow the ‘Bin Your Bra’ journey on ITV’s Lorraine, where women in the public eye who have personally been affected by the disease, will feature and be asking you to bin those bras!*


> Full Details Here

> Against Breast Cancer


* Information provided by ITVs Lorraine

Alice Carroll

I'm Alice, Al or, if you are the five year old me, Ice (yes, I did want to be a member of Kris Kross, and yes, I did wear my jeans backwards). Womenswear Editor at House of Fraser Online, I've grown out of backwards clothes and instead chose to invest my money in vintage sportswear and bomber jackets, while inking my body with unnecessary tattoos and rapping along to every word of The Streets - Original Pirate Material. My proudest moments were seeing a shoot I styled in my favourite magazine and getting a three-dart-finish in a game of darts. Oh, and Bart Simpson was my first crush.

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