Guest Blog: Emily Jayne Offers Her Styling Tips…

Hi, my name is Emily Jayne, and I work as a personal stylist and blogger. My passion is helping all women to see that fashion really is for them, and that anyone can feel fantastic about the way they look and dress no matter their shape, size or lifestyle. The key to it is knowing your body shape, knowing which colours suit you best, and developing your own personal sense of style that makes you feel like the best possible version of yourself!

I’ve been a big fan of Coast for a long time – everyone knows how fabulous they are for evening wear, but clients are often surprised when I suggest the brand for other parts of their wardrobe! For anyone who loves a feminine, classic sense of style with an air of romance about it, Coast is one of my go-to brands. So, when House of Fraser asked me to take a look at their new Autumn / Winter collection and pick out my favourites for varying body shapes including those areas that some women may like to disguise or emphasise, how could I resist?

For the curvy hourglass ladies out there, the Royale Jersey dress in Forest is an ideal addition to the wardrobe – a wrap style is great on curves as the v neckline flatters a full bust, the jersey fabric drapes and skims over the hips, and the nipped in waistline shows off your greatest asset – that defined, feminine, hourglass figure. As a bonus, the rouched effect of the draping will disguise any lumps or bumps or a curvy tummy that you may not wish to draw attention to! The forest green colour will look especially stunning on those with deep, strong colouring.

Coast Royale Jersey Dress

Bottom-heavy pear shapes will do well in the Carla dress – the lantern skirt will drape over your hips, and because of the style, no one will ever know how much is hip, and how much is skirt! Meanwhile, the higher neckline with detailing draws the eyes up and away to your slimmer top half.

Coast Carla Dress

Top heavy? Then take a look at the Teasel tweed skirt. If you keep the top half of your outfit plain, this statement skirt will draw the eyes down to your slender hips and give all the attention to your amazing legs, whilst the stiffer tulip shape and horizontal pattern to the tweed will help give the illusion of evening out your proportions.

Coast Teasel Tweed Skirt

If you have a boyish figure, I love the Ally blouse. Tailoring always looks amazing over boyish body shapes, but the ruffles keep this gorgeous blouse feminine, and their placing over the chest area will lend you some curves where you may not have them. This gorgeous neutral colour will look at home on anyone, and I love how this blouse could be dressed up for work, or paired with jeans and a pair of fab heels for a lovely look for lunch with the girls.

Coast Ally Blouse



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