CENTRE COURT

If you’re heading to Centre Court, you'll want to look effortlessly pulled together, without any indication you’re trying. Think summer suiting in creams, light blues and greys. Go for a subtle, heritage check and tone down the smart level by switching your shirt for a slim-fit white tee.

Alternatively, play with your pairings. Team your neutral suit jacket with navy trousers and a spotted tie, or a pastel pink or sea green blazer with dark chinos and a white shirt and leave your tie at home. When it comes to your footwear, pick Oxfords, suede Derbys or loafers. Though as a side-note, Stella McCartney’s husband, Alasdhair Willis, looked pretty cool in a light pinstripe suit with white trainers last year.

ON THE GROUND

Got ground tickets? You can afford to have a bit more fun. A short-sleeved shirt in a ditsy print teamed with chinos and loafers will get you on the best dressed list. Last year, actor Nick Blood rocked an apricot shirt, worn open, with a white tee underneath, making a strong case for pastel hues. Plimsolls look great here, as do espadrilles or white sneakers.

Otherwise, go for that failsafe combo of mid or long tailored shorts and a striped tee. Keep it suave though – Pimms and baggy sweats don’t mix so well.

GAME ON

If you’re going to be dabbling in a little tennis yourself, go for signature whites. Channel Lacoste, Fred Perry or Bjorn Borg – all founded by tennis legends, of course.

All eyes will be on SW19. The trophies? They’re up for grabs. The ‘best-dressed’ title? That’s yours.

The Royal Enclosure

Once only reserved for royalty, membership to the historic heart of Royal Ascot is still by invitation only. Dress up to the nines in this fascinator-free area and finish off the look with one of our beautiful hats or headpieces. If you do choose a headpiece, Royal Ascot states that it must have a solid base of 4 inches (10cm) or more in diameter, anything smaller is considered to be a fascinator. Modesty is key in the Royal Enclosure, with full-length trousers, jumpsuits and knee-length dresses being a strict requirement.

Windsor Enclosure

With front-row views of the Royal Procession and the racing (of course), the Windsor Enclosure permits picnics and also adopts a less formal dress code. Wearing a hat or fascinator is recommended but not a necessity, so why not choose a clip-in fascinator for a completely fuss-free look? Go for Bardot dresses, pretty playsuits or flattering midi dresses.

"Inject some summery vibes into your look with a floaty floral dress and natural accessories."

The basics 

Festivals are the perfect opportunity to have a little fun with your wardrobe. The printed shirt is the festival hero piece – breezy, lightweight and it can be unbuttoned if the sun comes out to play. Multi-tasking, neutral shorts are, again, your festival sidekick. Avoid denim (we all know how long that takes to dry) and items that look bad if creased.

A bum bag is a must for keeping everything close to hand, secure and leaving hands free for pints and dancing. Track jackets, anoraks and field jackets also do great at festivals. Hats (bucket hats in particular) and great sunglasses are a stylish necessity – plus don’t forget a wattle bottle and that SPF.

The nitty-gritty

Glastonbury or Isle of Wight 

If you’re going to a mainstream festival like Glasto, pick an outfit that reflects the sunny, chilled vibes. You can push the boat out style-wise as everyone else will too. Holographic bum bag and a dash of your girlfriend’s glitter? Go for it.

Port Eliot or Edinburgh Festival Fringe 

For a cultural festival, go for mellow vibes. Pick a sophisticated, printed shirt and pair with classic shorts. Lace up boots will add edge and shades are a must for hours outside. You’ll look totally cultured, we assure you.

Latitude, Wilderness or Green Man

For a countryside festival that’s more chill, go for artsy vibes. Try an outdoorsy jacket, cargo trousers or chinos in earthy tones with a bucket hat thrown in for good festival measure. Now, with the outfit locked down, you can just sit back (or stand up) and enjoy the music. Living your best life right here… 

Steve McQueen

The King of Cool wore everything with confidence. His casual looks oozed a nonchalant appeal, and smart outfits looked polished but - with the addition of his perennial Persol 714 sunglasses - also carefree. His style favourites included neutral chinos, bomber jackets and desert boots. Everything had a clean-lines feel - pared-back and unfussy.

So what can we learn from the man? Invest in great basics. Make sure they fit well, keep colours neutral and mix and match for a wardrobe that always speaks of unassuming sophistication.

James Dean

The legendary Hollywood actor is forever remembered for his effortless cool and the power of a great white t-shirt. Paired with jeans, rugged boots and tortoiseshell shades, it’s a timeless look that’s remained cool ever since.

The red Harrington jacket he wore in Rebel Without a Cause has become iconic in itself. To channel a piece of James Dean’s undeniable cool, pair a black roll-neck with dark trousers, or a plain tee with a leather biker jacket. Thick rimmed shades are a must.

Ryan Reynolds

Ryan Reynolds, for all his Hollywood stardom, dresses in a way that’s well, surprisingly normal. It’s normal but it’s also nonchalant. It’s stylish without looking like he’s tried too hard. Always on-point but it’s as if he didn’t know it.

He particularly knows the power of a couple of really well-chosen basics. The perfect Oxford shirt, sleeves effortlessly rolled up, great chinos paired with understated trainers, the white t-shirt, the Harrington jacket.

Our take-home tip from Ryan is choose a minimalist colour palette – navy, khaki, black, stone, white – and pull together thought-out ensembles but then undo them a bit. The jumper slightly rumpled or the jeans looking lived in gives a vibe of easy cool. It’s dad dressing done really well. Great job, Ryan.

Oliver Cheshire

Oliver Cheshire is a definite part of the menswear fashion elite. Model, street style favourite at London Fashion Week Men’s, and now founder of his own label, he’s a menswear authority with the personal style to match. He’s a master of fun wardrobe pieces that look totally at home, rather than OTT.

He’ll pick a short pink trench, paired with a graphic monochrome top, or a colour-pop, retro varsity jacket. His choices always look sophisticated because he pairs the statement piece with a neutral backdrop. He excels at rocking the Cuban collar shirt, worn open, and teamed with simple, loose shorts. His style is mostly fuss-free, easy on the logos and big on the sophisticated shapes and textures. Slightly preppy, retro and always suave, a pair of great glasses complete the look. 

Our take-home tips? A jumper slung around the neck and textures, like suede, silk, or faux-fur, add a dose of swoonable sophistication.

Cary Grant

Cary Grant, known for his eternally stylish attire, never in fact considered himself well-dressed. He attributed his sartorial choices to simplicity.

He looked impeccable in suiting. His suits weren’t skinny or overly wide-fitting, but rather a happy middle. In his own words, he went for ‘undisturbing, easy and comfortable’ clothes.

He took the stance of investing in a few great quality pieces rather than a wardrobe of clutter. He knew the power of looking after clothes – creaseless shirts and polished shoes completed his suave look. For casual, he’d pick great knitwear, particularly cardigans, and breezy trousers – worn with one hand nonchalantly tucked in a pocket.

To emulate his style, focus on fit. Get clothes altered so they fit impeccably, invest in a few more expensive pieces and take simplicity seriously. Follow these rules and the title of style icon is yours.

Festival season is almost upon us and we're starting to think about what to pack. Whether you're heading to Isle of Wight, Secret Garden Party or something in-between, we are true believers that you need a big dose of practical (and stylish) fashion. So we've rounded up the festival wear that'll see you through heat waves and inevitable British weather in style. And in true festival spirit, we've even included a survival guide with all the extras you need to get through the weekend.

Isle of Wight

Unpredictable weather means we need a hint of sensible style for festivals such as Isle of Wight. A firm favourite with the likes of Alexa Chung and Kate Moss, the festival has become known for its low-key cool - think classic denim and boho blouses. Keep a wax or waterproof jacket close for when the sun goes down and the weather - inevitably - turns. Worried about footwear? Opt for chunky Chelsea boots that will see you through the mountains of dust and look equally cool with dresses or jeans.

Bestival

We love festivals that bring the chance to have some fun with your outfits. We're all about classic denim shorts, slogan sweatshirts and handy backpacks. Or, if you're feeling really daring, why not try a bum bag? They've made something of a comeback this year and can even be worn across the body. Footwear-wise, whether you prefer classic green or something a little more eye-popping, you can't do festival season without a pair of trusty wellies.

Port Eliot

Festivals don’t always mean dressing up and dancing the night away. There are an array of cultural, literary and art festivals to enjoy this summer, with options to buy day tickets too. The best part? Avoiding those muddy fields means you can step out in a pretty, white summer midi - we love this tropical print iteration from Warehouse. Pair it with a soft leather jacket and classic western boots to toughen up the look. And when it comes to accessories add cool, copper Ray Bans and layered gold jewellery. 

Your survival guide

As well as all the glitter palettes and wardrobe essentials on our list, there are some necessities we just can't survive a festival without. Stay hydrated while basking in the sun with our reusable water bottles - just refill as you go. Other saviours include power banks (because there's nothing worse than your phone dying at midday), hip flasks and bottle openers. And must-have accessories? Don't leave without a pair of trusty sliders for those muddy shower dashes. Looking for a hair hero? Our tropical headbands hide unwashed hair with a chic twist. There you have it, all bases covered.