5 niche kids' brands you need to know

We all love a hidden gem, right? That under-the-radar fashion label that’ll spark a million compliments and that you can name drop like a secret? Well, let us let you into a secret of our own. Here are five lesser-known kids’ brands that’ll put your favourite cult start-up to shame. Artfully designed and as a cute as a button, get introduced to the best niche childrenswear out there right now…

Shop Kids & Baby


3 Pommes

Founded in Normandy in 1973, 3 Pommes’ aim is to make fun, playful and practical clothing for every stage of childhood. Named after the French way of describing a kid’s height, "three apples high”, the brand is as adorable as its name – bringing something different to each garment. With over 45 years’ experience under their belt, creativity and affordability are at the fore. Look out for their unique prints, graphic tees and pretty use of texture.

3 Pommes

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Carrément Beau

Tradition and heritage combine with a chic, Parisian aesthetic at Carrément Beau. This French label is your go-to for cute and classic kidswear – the type you can picture the mini royals wearing – with comfort and great quality at the centre. Formed in 2015, the brand will cue all the ‘ahs’ with pretty collars, timeless patterns and a mellow colour palette featuring over 50 shades of blue. Enchanté.

Carrément Beau

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Billieblush & Billybandit

We all want to feel like a princess, right? Billieblush gives just that with unapologetically girlie staples. Think luxe texture, sparkles and cute details. The brand injects the fun into getting dressed with statement designs that are imaginative, quirky and will be the talk of all her friends.

Brother brand, Billybandit, is equally cool and fun. Featuring bold primary colours, quirky prints and ultra-cute occasionwear, this brand is every little boy’s passport to a whole world of adventures. Now where's that treasure map? 

Billieblush & Billybandit

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Catimini

Bold is the name of the game with Catimini. Founded in 1972, the brand is international, spanning 40 countries. From animal designs, bright colours and a whimsical play on traditional shapes, the label’s easily recognisable clothes will be a favourite for many years to come. The 700 or so designs each season are made with a whole lot of love and care – so much so that the clothes are perfect for passing down.

Catimini

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Zadig & Voltaire

You may know Parisian fashion house Zadig & Voltaire for its free-spirited, easy cool, but the inside scoop is the brand also make great kidswear. Slogan jumpers, distressed denim, a chalky colour palette… this is one of those brands where you really wish the clothes came in your size. The children’s line maintains the same rock-chic aesthetic, making little ones look unswervingly stylish indeed. We’re big fans.

Zadig & Voltaire

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