lingerie brands you should have on your radar

As the saying goes, it's what's underneath that counts. Whether you like to keep your lingerie to yourself or use it as a statement wardrobe piece à la Katie Holmes and her matching cashmere bra and cardigan, there's a lingerie brand out there for you.

On the hunt for chic, feminine lingerie? Prefer your pieces to be functional, comfortable and  cool? Or perhaps you need underwear that's as supportive as it is beautiful? You came to the right place. From delicate, lacy pieces to functional and stylish iterations, here are our favourite lingerie brands to shop right now, all under one roof.  

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Calvin Klein

You can’t go wrong with a little bit of Calvin Klein, the all-American cult brand that’s success never slows season after season and we think they’re a solid foundation for any underwear drawer. Simple, classic and stylish, we trust in the long-standing quality of their infamously comfy cotton bralets made in a rainbow of different colourways and their strapless balconette bras, which manage to nail practicality and style in one. The discreet side hook and eye fastening makes for a superb, streamlined silhouette - clever designing we must say.

Calvin Klein

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Wonderbra

Another brand from across the pond, Wonderbra has really stood the test of time. Emerging in 1935 for women who chased for the ‘American dream’, they landed in the UK in the early ‘90s and took the industry by storm. Always aiming to support women of all shapes and sizes, their push up style enhances and gives confidence, and their plunge style offers a sure-fire solution for those tricky lowcut tops and dresses, perfect for special occasions.

Wonderbra

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Freya

Body diversity is non-negotiable when it comes to Freya, who go right up to a K cup. If you're into feminine frills and playful colours but still need a high level of support, this is the lingerie brand for you. With bold, great-fitting intimates, bra-sized swimwear and high-performance sports bras, you can consider your every need catered for. Plus, they cleverly combine both function and style in their underwired support bra which promises full security.

Freya

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Sloggi

Since it’s humble beginnings in 1979, this brand has had one singular objective: fashioning undergarments for everybody. And they sure do deliver. Sloggi offers an extraordinary range of soft bras, bodies and knickers that feel like second skin and are just about invisible underneath your favourite outfits. Perfect for those who take a more minimalist approach to lingerie and like their basics modern, fuss-free and exceptionally comfortable.

Sloggi