The next stage in the evolution of the t-shirt came about thanks to the infamous punk era of the ‘70s. Rising popularity in rock band logos, along with protests of the Vietnam War, solidified the slogan tee as a messaging platform for wearers to express themselves without uttering a word.
The rise of casual dress over the last few decades has seen the resurgence of many a throwback item. Bum bags, for example were reborn as high-fashion items when Chanel made the dads-on-holiday staple a best seller. Trainers have had a hugely fashionable makeover, donned with everything from suits to floral dresses. Even crocs have made it to the runways of Balenciaga and Christopher Kane. And in 2018, cycling shorts became the epitome of cool. Many trends rise for a time, then recede, then pop back up again later, but the ever-dependable t-shirt, however, has always remained a wardrobe mainstay.
It’s only natural then, that along with jeans of course, the classic white tee remains a key element of the quintessential, casual-cool uniform. With a century of finding its way from military to labour to beatnik to mainstream – this wardrobe staple is anything but basic.