Bedeck AW13 Press Day

As press day season is in full swing, we in House of Fraser were over the moon when we received our invitations to take a look at the AW13 collections from premium bed linen brand Bedeck. Looking after other coveted bed linen brands including Sanderson, Kas, Harlequin and our retro favourite Joules, we couldn’t wait to have a sneak peek of what will surely land in your bedroom next season.

Held in Covent Garden on a rather cold morning, we were received with comforting tea, coffee and other refreshments and even some pastries for those with a sweet taste. Bedeck fully occupied a gorgeous opened floor and separated each of their brands with different colours and props suited to their style.



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Combining their extended colour palette of champagne, shades of aqua and rose pink, Bedeck has added 5 new designs featuring vibrant hues such as plum, denim and copper, giving the range a contemporary finish.

They’re also launching a brand new range called The White Collection, featuring timeless, simple yet elegant bed linen made from the most luxurious fabrics such as quality pure cotton, percale and seersucker, complimented with soft faux fur cushions and chunky knits throws.

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Can we please snuggle up under this gorgeous bed linen?

Alongside Bedeck, were presented the new designs for Harlequin, Sanderson, Kas and Joules:


















The new Kas collection takes its inspiration from oriental patterns and colours, giving the scheme a dramatic look.  We loved the strong shades of pink and green paired with monochrome prints on this bed linen.


This new design from the Harlequin AW13 collection will go perfectly in a contemporary bedroom. The oversized leafs are printed in a positive/negative colour combination which gives a bold look to the bed linen. We loved how they accessorized this design with the double-jacquard knitted throw and matching cushions with wooden buttons; we just can’t decide if we’d like them on our bed or sofa…in fact we might have them for both!


Perfect to lift any bedroom during the colder month this classic design from Sanderson will give a floral treatment to your room with its abundance of beautiful blooms.  This design is complimented with a lovely co-ordinated quilted throw and a pretty sateen cushion with delicate embroidered flowers.


If you love all things retro, this new design from fashion and homeware brand Joules will surely find its place in your own bedroom.  The explosion of vivid colours, the striking hand drawn floral print and the simple fuchsia stripe reverse will give a bright vintage look to your bedroom. This one is definitely on my list for next season!