Behind the Scenes: our AW11 Press Day

We know it’s barely summer but in the fashion world, as soon as you enter one season and start pulling out the shorts and flip flops, we’re already talking, thinking and planning the next three. So, despite soaring temperatures across London, today we invited the fashion and home press in to preview our new autumn/winter collections for 2011.

And, as luck would have it…we snuck in with a camera to bring you the insider gossip on the looks, colours and trends you’ll be sporting come September…

So first to womenswear where fashion’s love affair with the ’70s continues with a distinctly folkloric edge. We’re already hankering after the signature paisley prints, woollen capes and just a hint of faux fur on our jackets - the perfect separates to complement our much-loved flares!

Workwear gets a chic overhaul for autumn with sleek lines and simple stylish separates – we’re already planning our haul of shift dresses and to-die-for minimalist coats, inspired by Celine. Oh, and guess what? Camel  is staying around for another season.

For cosy weekend dressing, more faux fur and Fair Isle follow on from last season and if you’re a fan of ladylike dressing then you’ll simply lap up the divine little leather gloves, wide brimmed hats and small frame handbags – very Jackie O.













In menswear, formalwear is all about the double breasted suit (set to make a big return!) and elegant slim-line fits  inspired by ’40s tailoring. Paired with a camel wide-lapelled overcoat and a vintage leather brown bag, it’s the ultimate office-to-evening look.

Or, for those of you who dipped a toe in the ‘velvet blazer’ trend last season, you’ll be pleased to know that this louche and luxurious of fabrics has returned again – this time re-worked with contrasting satin lapels. It’s all looking rather ’70s gents…

For a relaxed weekend look; quilted jackets, chunky knits, Fair Isle patterns and padded utility jackets have returned. Just wear with your trusty denims and a pair of chunky boots (of course!). Shawl collars are also big news – and transcend your casual/formal wardrobe, appearing on both knits and tailoring.

Secret duffle coat lovers can rejoice – because they’re back and have inspired toggle fastenings on backpacks and accessories too. Meanwhile the heritage brands like Barbour are set to get even bigger (is that possible?) and country-inspired fabrics and finishes have all stayed around for another season.

And in interiors…Well aside from the well documented Shabby Chic collection, you’ll find opulent yet eclectic new colour palettes for all tastes and emerging interios trends to take to your heart…

The ‘Bloomsbury’ trend is inspired by the ‘Bloomsbury’ era of Virginia Woolf and E.M Forster (to name a few) and the arts and crafts movement they pioneered. A trend which continues to grow each year, we predict you’ll be knitting soon if you’re not already!

Rich, opulent colours, bold muted florals in autumnal shades and quirky accessories like stag head bookends are all key to creating this look – add a rickety mansion, a haunted attic and dark teak furniture and you’re away!

Elsewhere, the kitchen is set to get a purple makeover across accessories and kitchen implements, a colour which asserts its dominance across all collections.

If you prefer a lighter colour palette, then you’ll love the ethereal trend with its feminine dusky pinks and off-white – and the beautiful ‘feathery’ prints found on bed linen. And, if you’re anything like me, then you’ll fall head over heels with the ‘indigo shadow’ prints showcased in the Kenneth Cole collection – a hue that’s been growing as a trend for the past two seasons.

So that’s our little round up complete for the time being – but keep an eye out here for more news, gossip and insider info…

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