It’s not just summer we’re getting excited about at HOF HQ – because as of August, we’ll be launching a very beautiful Shabby Chic interiors collection and collaboration with well known designer, Rachel Ashwell – and we simply can’t wait to get our hands on it…What’s more, if the reaction of the home interiors press at last week’s press show is anything to go by, we think you‘ll love it too.
The collection is light, delicate and full of pretty faded neutrals and washed out pastels - signature to the iconic Shabby Chic brand. If you haven’t heard of Shabby before, then a bit of background for you: it originally launched in Santa Monica, California back in 1989 and since then the Shabby name has become renowned globally, inspiring millions of romantic interiors fans, to create their very own take on relaxed vintage chic.
Here’s a couple of sneaky shots from the press day to give you an idea of the collection, which includes furniture, dining, home accessories and bed linen – but watch this space for an exclusive interview with Rachel and more delicious photography…
7 comments
Lilly says:
Oct 25, 2011
So excited about this – will be covering it on our blog too!
elaine says:
Aug 12, 2011
Soooo exited about this, I normally have to bring them back from LA. When will the collection be in store? its Augusts now!!
thanks
e
Handmade jewellery says:
Jul 7, 2011
Yes – very pretty – love the vintage chic – quite hard to actually do, it looks easy but it isn’t! The soft colours are lovely. My new blog will be capturing anything in the artistic field which appeals.
heathrow hotels says:
Jun 7, 2011
Ooooh I want to buy every item in those pics! They’re so pretty
Behind the Scenes: our AW11 Press Day House of Fraser Blog | House of Fraser Blog says:
May 25, 2011
[...] in interiors Well aside from the well documented Shabby Chic collection, you’ll find opulent yet eclectic new colour palettes for all tastes and emerging [...]
HOFJayne says:
May 9, 2011
Ah thanks Alice – it is fab! We’ll look out for it on your blog.
Alice Smith says:
May 9, 2011
Love shabby chic and will so be covering this on my site Dinky’s Décor