At 9.30 am this morning, House of Fraser flung open its doors to welcome grown up, style conscious women to Mary Portas’ very own shop within a shop. We couldn’t wait to get down there to find out all about it…

Forget everything you know about shopping. Mary Portas has been sent from the gods to iron out every wrinkle of frustration women face when they hit the high street. She was on hand today to talk customers through her vision — It’s all about experience, service and fabulous pieces to make dressing an absolute breeze, as her manifesto explains.

Absolutely everything has been considered. From the express orange lift taking you straight to the action, to bell-boys that fetch sizes, it’s all there. Stylists have been trained within an inch of their lives and there’s even a barista brewing an exclusive blend of coffee (because as Mary points out, we reach a stage when below par isn’t good enough).

 


Shoe Wall

Mary’s Lift

Coffee Time

 

The revolutionary fitting rooms are designed with real life in mind, complete with adjustable lighting (office, home, even ‘Paris at dawn’!), a chair, a pull out mirror to view yourself at any angle (vital!) and knowledgeable stylists ready to help. Browse through the look book on state of the art iPads and if you want to, book a VIP one-on-one appointment.

 

Mood Lighting  Lifestyle Mary Portas

 

The only thing we’re sure you won’t want to use is the ‘moan phone’, installed by Mary so that you may air any suggestions directly to her team.

Visit the Mary Portas and House of Fraser shop online and in our Oxford St store today.

See the online collection.

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