Avicii and Denim & Supply Join Forces

Electronic DJ Avicii has collaborated with Ralph Lauren’s Denim & Supply on an exclusive remix of his track “Silhouettes”. Liked by over 2 million fans on Facebook, 22 year old Avicii’s already has some serious music credentials. He’s worked with Tiësto, Sebastian Ingrosso and David Guetta over the past couple of years and we’re sure there will be plenty more to come from this talented DJ.

The video was shot the urban backdrop of New York City with a scattering of beautiful people and lucky Avicii fans in the crowd.

The relationship with the edgy Swedish DJ gives the vintage-inspired pieces typical of the iconic American brand, Denim & Supply a modern, Nordic edge. From the vibrant tribal-inspired Music Fest collection, to the bohemian and moody palette of the Indigo Lake collection and the eclectic outdoorsyness of the Earth Warrior collection, Denim & Supply have got this year’s festival / gig / party wardrobe covered.

The Denim & Supply Ralph Lauren collection is available at House of Fraser, and if you are looking to find your perfect fit, take a look at the Fit Guides for Women and Men to help you find your perfect pair.
> See the Denim & Supply collection at House of Fraser

 

Kate O'Brien

Hi I'm Kate, in a previous life I was Womenswear Editor but these days you are more likely to find me pouring over a planning calendar than the latest copy of Elle in my role as Online Content Producer. A Northern tourist in London, some of my favourite things in life include red wine, chutney (accompanied by cheese), sequins, grey cashmere and Matt Damon. I am known in the HoF office for owning far too many coats for one person, laughing too loud, and drinking full fat Coke only when hungover. My life's ambition is a simple one; to own a Puggle.

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