Branded: Umbro


Umbro is back, and it’s better than ever.


Images left to right: Busby babe tee, £20. Grandad top, £36. Feather stripe shirt, £47.20.

Umbro is a new and exclusive brand to House of Fraser, it’s gone back to its roots in sports tailoring, to produce a slick and stylish new range.

Where did it all begin? Well, Umbro started life as a Manchester based football brand. It got its big break way back in 1934, by creating Manchester City’s football kit. Manchester City then went onto win the FA Cup in their Umbro kit, which launched Umbro to sportswear stardom.


Images left to right: Striped cardigan, £48. Lambs wool jersey lined zip through, £68. Taped kagool, £60.

Today however, Umbro is all about slick sports tailoring, quirky motifs, retro styling and genuinely stylish pieces. Think casual shirts, bold shades and a style more suited to a premium denim range rather than a high street sportswear brand.

Umbro is currently having a fabulous promotion, all prices above are the new promotional prices. So if you’re looking for a new brand to go crazy for this season, you may have just found it.

Click here to shop Umbro

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