Fashion Getaways: London – Jo Lee, Director of Brand Communications at Ben Sherman


Jo Lee - Ben Sherman Often billed as the best city in the world, London is a vibrant hub of creativity, history and culture. To celebrate everything the city has to offer, we have asked some key tastemakers and those in the know for their top tips on how to get the most out of the city.

From where to eat, what to see and of course, where to shop, all week we will be sharing our conversations with our chosen experts to offer you some inspiring tips whatever you’re in town for. You can also find everything you need for a stylish city break by shopping our London Edit.

Jo Lee is Director of Brand Communications at iconic London brand Ben Sherman. She shares her London loves from the Southbank to bacon sandwiches…

What’s London’s best kept secret?

The Estorick Museum in Islington, it has fantastic exhibitions.

Where do you go to escape the crowds?

William Morris Museum in Walthamstow

Where’s the best place for a date?

Gordon’s wine bar at Embankment, it has an amazing choice of wine and is very secluded

Where do you head to for the best views?

Sushi Samba, the view and food is amazing

Where’s the first place you go when you touch down in London?

Home and then to Victoria Park

What do you do to relax in London?

Have a swim and steam at Ironmonger Row Baths

Which hotel do you call home when you’re in London?

I live in London so I don’t need to stay at a hotel

What’s your signature style when you’re in London?

Black with a hint of colour

What’s the most important thing in your suitcase?

Iphone Charger and Laudi Speakers so i have my playlists wherever I go

What’s your top insider tip for new visitors?

Number 9 bus is the cheaper version of a tour bus; it shows a lot of the London sites

Hand luggage or checked bag?

Checked back always

If you had only 24 hours in London, what would you do?

Breakfast as the Pavilla in Victoria Park, great bacon sandwiches, then over to the Barbican to see a exhibition. Lunch at the Bleeding Heart in Clerkenwell, hopefully there will be a good gig at Brixton academy or films at Somerset house

What’s the best way to get around in London?

Walking you find and see a lot more

Where’s best for culture vultures?

The southbank is so easy to walk from The Tate to The Hayward and Design Museum, plus catch a show at The National.

Which bar do you head to when you want to raise a glass?

The Groucho Club on Dean Street

What’s the one thing you always pick up when you’re in London?

Flowers from Columbia Road Flowers Market

What stylish essential can you not live without in London?

A Paul Smith Umbrella

What are the top 3 things to do?

Visit Ben Sherman on Carnaby Street, our flagship store. Visit the John Soane’s Museum at Lincoln’s Inn Fields, cocktails at Balthazar in Covent Garden

Where do you go to shop?

Other Shop on Kingly Street for smaller labels and Darkroom Lambs on Conduit Street for interiors and yewellery

What’s London’s  signature dish?

Steak and Guinness pie – always made on New Year’s Day – it takes over 3 hours to coo

What’s the best time of year to visit?

September when it’s London Fashion Week or London Design Week

What’s the best thing you can do for free?

Walk down the canal from Islington to the Olympic Park – great site-seeing and lots of great coffee shops and cafes.

Sum up the city’s sense of style in 3 words

Eclectic, Busy and Vibrant




Kate O'Brien

Hi I'm Kate, in a previous life I was Womenswear Editor but these days you are more likely to find me pouring over a planning calendar than the latest copy of Elle in my role as Online Content Producer. A Northern tourist in London, some of my favourite things in life include red wine, chutney (accompanied by cheese), sequins, grey cashmere and Matt Damon. I am known in the HoF office for owning far too many coats for one person, laughing too loud, and drinking full fat Coke only when hungover. My life's ambition is a simple one; to own a Puggle.

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