Introducing Farrell – the collection from Robbie Williams

You might have read about Robbie’s new clothing line in the press…now hear it from us first hand – the rumours are true! Farrell will be launching on our virtual shelves and in selected stores in September.

Designed for chaps who like a ‘bit of snap’ in their clothing, the collection has a strong British feel and a nod to Savile Row tailoring.

Expect to find slick one button dinner jackets and bib front shirts to dress up in, and a weekend uniform of chunky cable knit cardigans, brushed cotton shirts and jeans.

Flat caps and pea coats complete the look and make an appropriate vintage-inspired tribute to the collection’s real inspiration, Jack Farrell – Robbie’s grandfather…

Nicknamed ‘Jack the giant killer’, Robbie’s grandfather provided a male role model for Robbie, whose father left when he was 3. And with the backdrop of ‘70s Stoke, he taught Robbie how to be a man, led by honesty, integrity, good manners and a sense of humour – he even taught him how to punch!

As a result none of the clothes are ‘flash’. Labels and logos have been intentionally tucked away to let the design do all the talking. Quirky details have been added, like the secret pockets ‘for the bus fare home’.

If the story and the details haven’t yet won you over yet – then we’re confident the collection will. The trouble is, you’ll have to wait folks, because September is a whole six weeks away!

But in the meantime, take a sneak peek at the collection in this Farrell video – directed by Charlie JO, Robbie’s friend and featuring two other pals, celebrity hair stylist, Oliver Woods and stylist, Marcus Love. As they stroll the streets of Stoke where Robbie grew up the whole story starts to unravel…

Makes us want to live up north!

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