NEW: Hardy Amies

Hardy Amies AW13 Campaign 10

Gents, prim and proper doesn’t have to be boring, as Hardy Amies proves so seamlessly.

New to House of Fraser, Hardy Amies encapsulates the modern day London lifestyle. Keeping things classic with shapes and cuts, while being asthetically pleasing and contemporary is the Hardy Amies way. Incredibly stylish and sharp, it’s no wonder the Autumn/Winter 2013 collection is supported by The ABC of Men’s Fashion.

I_188347550_00_20130913Hardy Amies Navy Peacoat, A?550 I_187173665_00_20130905Hardy Amies Oxford Shirt, A?80 I_187174637_00_20130913Hardy Amies Regular Suit Trousers, A?140

Looking to add Hardy Amies to you wardrobe? Of course you are. What’s even better is that from Tuesday 1st October, any Hardy Amies purchase comes with a free gift*; a quintessentially British pocket square handkerchief.



As stated in the Hardy Amies penned, ABC of Men’s Fashion, the handkerchief signifies something that is to be handled. This brings us to the principle that the arrangement of the handkerchief in the breast pocket must be done in such a way that it gives the appearance of being there for use and not for decoration, although in latter function is important.”

How will you wear your Hardy Amies suit?

*While stocks last

Alice Carroll

I'm Alice, Al or, if you are the five year old me, Ice (yes, I did want to be a member of Kris Kross, and yes, I did wear my jeans backwards). Womenswear Editor at House of Fraser Online, I've grown out of backwards clothes and instead chose to invest my money in vintage sportswear and bomber jackets, while inking my body with unnecessary tattoos and rapping along to every word of The Streets - Original Pirate Material. My proudest moments were seeing a shoot I styled in my favourite magazine and getting a three-dart-finish in a game of darts. Oh, and Bart Simpson was my first crush.

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