The quirky, colourful Spanish brand, Desigual, is coming to House of Fraser London Oxford Street on 17th October.

Yes, if you love colour, prints, and eclectic designs then you will adore Desigual. House of Fraser is currently the only place in the UK to buy Desigual online. And the opening of Desigual in our Oxford Street store is causing much excitement.

With a 45 m² floor space there is lots of room to shop. If you haven’t heard about Desigual, then it’s a Spanish brand founded by a Swiss national called Thomas Meyer in 1984. The headquarters are in Barcelona, and there are over 100 stores and over 250 concessions worldwide. Desigual is recognisable by the clever mix of clashing patterns and bold statement colourways.

It’s hard to describe Desigual and say who it’s for. It’s one of those brands that you will either love or hate. It’s certainly not for retiring wallflowers. But neither is it so fashion forward that it’s impossible to wear. The coats are perfect if you’re looking for something a bit different and the separates are great for adding drama to the everyday.

Click here to check out Desigual online, and click here to see the store locator.

Desigual opens at House of Fraser London Oxford Street on 17th October.

We are both saddened and relieved that London Fashion Week has been and gone. Yes we get to see the fashion trends first, which of course we love, but we hate the running from one show to another, the aching feet that hurt so much that amputation sounds less painful, along with deciding what to wear each day.

But then there is the champagne, the (very) occasional goodie bag and the presence of the greatest design minds and editors the world has ever seen. Here is our rundown of what to look out for next season:

1. Candy colour: The shades are cute candy pastels with the occasional flashes of fluorescent shades. Everyone loved the ice blues, canary yellows, luscious lilacs, sexy corals and fluro greens. In contrast khaki and post box read made up the other end of the spectrum. But one thing’s for sure, Spring/Summer 2010 is certainly bright.

2. Shoulders: You may have noticed that shoulders are raised, they are being padded to perfection and Spring/Summer 2010 will be no exception. The trend for shoulder pads will continue along with embellished shoulder details. 2010 is the year of the shoulder.

3. Playsuits: We’ve had maxis, jumpsuits and super short shorts, well now it’s time for the playsuit to really come into its own. The look is short but opt for slightly oversized styles to be catwalk ready.

4. Sundresses: The length was at the knee, the fabric was chiffon and you will be wearing a sundress this summer. The designers have gone dress crazy and there was a multitude of shapes and cuts, but all ending around the knee area. So be prepared for the most wearable look yet.

5. Prints: Graphic, watercolours, polka dots, Spring/Summer 2010 is all about the print. Clash florals with stripes for geek chic or polka dots with oversized accessories for that every so cool cartoon feel.

Welcome to the House of Fraser blog. We felt it was time that we let you into the ever so fashionable world of your favourite department store.

We’ve got so much to tell you, and so many things to feature we can hardly contain ourselves. We’ll be keeping you up to date with fashion world goings on, new products and events in store, not to mention any celeb sightings.

And not only, that but we’ll be tracking down you stylish House of Fraser shoppers and taking a peak at our buyer’s top picks. We’ll be looking at womenswear, menswear, homewares and of course beauty and grooming.

So, whether you’re looking for a quick fashion fix, some inspiration, style tips or just something to read, the House of Fraser blog has it covered.

You’ll never need to read a fashion magazine again.