Coast AW13 Press Day

If you’ve ever been in search of the perfect occasion dress, you’ve more than likely checked out the offering from the occasionwear specialists, Coast. For weddings, balls, special nights out and even bridesmaid dresses, Coast has fulfilled the needs of ladies for years. So when we attended the Coast AW13 Press Day, we were pretty sure we knew what to expect. Full-length dresses, pretty cocktail styles and cute cover-ups were indeed all present, but the new season collection had a much cooler, modern vibe running through it with unexpected additions of sleek separates and daytime silhouettes.

Coast AW13 Press Day

Design Director Kim Elliott has taken Coast on a new journey that remains eveningwear and dress focused, but now caters for all those occasions in between. A sophisticated peplum top with feather detailing and metallic printed trousers were just two of the pieces that particularly caught our eye. Both we could see working in the office environment yet easily styled up for a night out meaning your cost per wear is easily halved.

Coast AW13 Coast AW13 Coast AW13

Full-on glamour was still ever present though with intricately embellished dresses, feather details and floor-sweeping showstoppers on offer. Certain styles evoked a sense of ai???The New Lookai??i?? a la Doir or a more modern day nod to Jill Sander SS11 with beautiful dramatic full skirts and nipped in waists that would look just as chic paired with a white tee as it would with a sequined blouse.

Coast AW13 Coast AW13 Coast AW13

Wearability was a definite highlight, with simple silhouettes and subtle embellishment perfect for day or night and all at a purse friendly price point. Look out for their new capsule collection of Powermesh dresses which offer secret support to amazingly sculpt and smooth your silhouette. Statement accessories were also a favourite on the day with jewelled clutch bags and oversized necklaces all showcasing how to do bling the sophisticated way.

Coast AW13 Coast AW13 Coast AW13

So if youai??i??re on the lookout for the perfect dress for that big occasion, Coast is still your brand, but also take a look for smart and sophisticated day wear, eye-catching accessories and fun party pieces.

Ai??> See Coast

Kate O'Brien

Hi I'm Kate, in a previous life I was Womenswear Editor but these days you are more likely to find me pouring over a planning calendar than the latest copy of Elle in my role as Online Content Producer. A Northern tourist in London, some of my favourite things in life include red wine, chutney (accompanied by cheese), sequins, grey cashmere and Matt Damon. I am known in the HoF office for owning far too many coats for one person, laughing too loud, and drinking full fat Coke only when hungover. My life's ambition is a simple one; to own a Puggle.

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