Denim – Shop Your Shape

It’s a clichAi?? we know, but finding the right pair of jeans can be tricky. There are so many options out there that the choice can sometimes be rather overwhelming, and with the rise and rise of fashion denim, who knows where it will end..? Coloured denim has become mainstream, printedAi??Skinny stylesAi??are on every high street corner and the Boyfriend style should be worn with high heels rather than your beloved converse.

But one of the most daunting elements about denim, is getting it right for your shape. We all rely onAi??a faithful pair of jeans for an abundance of occasions, but getting it right is not always as easy as it seems.Ai??You may have heard it all before, but have you actually paid any attention? The reason why fashion magazines, retailers and stylists talk about getting denim right so much is, well, there are so many people still getting it wrong!Ai??Ai??

So here is our guide to getting your denim oh so right this season, whatever your shape…

Athletic: You lucky ladies can get away with most denim styles due to your long and lean figure, so it’s just about deciding what look you want to go for. Why not have fun with a printed Skinny style or if you’re looking to add some curves, try a high-waisted Flare with a wedge that will create an hourglass look. Here are some of our favourite styles…

See the styles: Current/Elliott Leopard Print Skinny JeanTherapy Flare JeanJ Brand 811 Mid Rise Skinny Jean

Apple: If you carry most of your weight around the middle, you’re probably an Apple shape. Although you may not be rocking crop tops, the Apple shape can be really great at carrying off a variety of jeanAi??styles. Often you ladies will have slim legs which is perfect for a Skinny jean. Just look for styles with some stretch in them and avoid anythingAi??low-rise as it will create the dreaded muffin top. Ai??Why not try these…

See the styles: Label Lab ‘Giles’ Stretch Jean - Mary Portas High-Waist Zip JeanFrench Connection Winter Tiffany High-Waist Skinny Jean

Petite: If you’re small but perfectly formed, then jeans follow the same rules as everything else; keep itAi??fitted and don’t overwhelm your frame.Ai??Skinny styles look greatAi??but avoid prints and anything to cropped if you’re not sporting a heel. Same goes for Flares; you will need to some extra height toAi??elongate your legs. Wide legs and really baggy Boyfriend cuts are a bit of a no-go area for you ladies, but if you love theAi??Boyfriend style, there are slim-cut versions, like this Current/Elliot pair that will look great…Ai??

See the styles: Current/Elliott Slim-Fit BoyfriendAi??Jean - Warehouse Ultra Skinny JeanBibaAi??’Eli’ Bootcut Jean

Pear: One of the most common shapes is the Pear; small on top with voluptuous bottom half. If you fall into this category, you may have stayed away fromAi??Skinny styles, but I would urge you to give them a go. Avoid anything too light or colouredAi??andAi??opt for dark indigoAi??washes and a high waist band at the back. Teamed with a pair of heels, they can actuallyAi??take inches off. If you’re still notAi??sold on the idea, the classic Bootcut was made for you and will always look stylish. For a cooler edge, a low-rise Boyfriend will accentuate your tiny waist…

See the styles:Ai?? Desigual ‘Claudia’ Boyfriend Jean - Linea Weekend Bootcut Jean - Victoria Beckham Power Skinny Jean

Kate O'Brien

Hi I'm Kate, in a previous life I was Womenswear Editor but these days you are more likely to find me pouring over a planning calendar than the latest copy of Elle in my role as Online Content Producer. A Northern tourist in London, some of my favourite things in life include red wine, chutney (accompanied by cheese), sequins, grey cashmere and Matt Damon. I am known in the HoF office for owning far too many coats for one person, laughing too loud, and drinking full fat Coke only when hungover. My life's ambition is a simple one; to own a Puggle.

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