House of Fraser Blog

The quirky, colourful Spanish brand, Desigual, is coming to House of Fraser London Oxford Street on 17th October.

Yes, if you love colour, prints, and eclectic designs then you will adore Desigual. House of Fraser is currently the only place in the UK to buy Desigual online. And the opening of Desigual in our Oxford Street store is causing much excitement.

With a 45 m² floor space there is lots of room to shop. If you haven’t heard about Desigual, then it’s a Spanish brand founded by a Swiss national called Thomas Meyer in 1984. The headquarters are in Barcelona, and there are over 100 stores and over 250 concessions worldwide. Desigual is recognisable by the clever mix of clashing patterns and bold statement colourways.

It’s hard to describe Desigual and say who it’s for. It’s one of those brands that you will either love or hate. It’s certainly not for retiring wallflowers. But neither is it so fashion forward that it’s impossible to wear. The coats are perfect if you’re looking for something a bit different and the separates are great for adding drama to the everyday.

Click here to check out Desigual online, and click here to see the store locator.

Desigual opens at House of Fraser London Oxford Street on 17th October.