Happy National Bikini Day!!

It’s National Bikini Day! Hooray! Now what is it you ask? Well, celebrated on the 5th July, National Bikini Day debuts the sartorial creation that shocked many. Louis Reard’s two piece invention made it acceptable to reveal more of the body when sunning yourself on the beach. We’ve all heard that Itsy Bitsy Teenie Weenie Bikini song right?

There are two types of women when its comes to the topic of swimwear; The Wearer – the women who have no worries about stripping down, and The Observer – those who cringe at the thought of revealing the majority of their body for others to see. But, as a summer staple, getting away from wearing the little number is becoming harder and harder. So, this year we want to encourage all women regardless of size or shape to feel and look wonderful and with the correct swimsuit this is possible.

So if you’re overwhelmed by this season’s swimwear trends, we’ve got you covered. We reveal our top swimwear picks to ensure you’ll look and feel fab.

So which suits will suit you and how will you be spending National Bikini Day?


Identify your body shape


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Dickins & Jones Frill Underwire Halterneck Swimsuit, £15Miraclesuit Sonia Triangle Cup Swimsuit, £91Fantasie Mauritius Underwire Swimsuit, £26Biba Goddess Swimsuit, £55


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Tommy Hilfiger Braided Halter Bikini Set, £75Biba Goddess Range, from £9Biba Venus Botanical Range In Floral Pink, from £4.20Bikini Lab Rolling Heat Snake Range, from £12.50

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Dickins & Jones Garden by the Sea Range, from £7.50Melissa Odabash Rome Range, from £41.50 –  Tommy Hilfiger Chester Bandeau Bikini Shop, £65Biba Divinity Range, from £9


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Dickins & Jones Stripe Range, £12.60Heidi Klein Kefalona Range, from £42.50Biba Goddess Swimwear Collection, £12.60Piha Heather Fill Range, from £8

Shop all women’s Swimwear now and get your perfect summer costume!


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