The 18-Hour Dress Challenge

When you’re a busy working woman, a wardrobe that can take you from day to evening with ease is an essential. A timeless dress is always at the heart of this and that is why, for AW13, the Pied a Terre team have created a dress range dubbed the ‘18-Hour Dress‘. Made from hardworking fabrics and cut to flatter all body shapes, the 18-Hour Dress is a wardrobe hero that will see you through the entire day no matter what you have planned.

So in honour of the AW13 Dress range, we challenged the Pied a Terre Buyer Trish, to spend her day testing one out. Scheduled in on one her busiest days of the week jam-packed full of meetings, appointments and after work drinks, from 7am through to 1am the next morning, Trish put the dress through it’s paces and here is her 18-Hour Dress diary….


The 18-Hour Dress


The Pied a Terre 18-HourAi?? Dress


The dress is part of the AW13 Pied a Terre Collection and is now available to buy online!

7am: After an early morning gym session, I slip into the 18- Hour Dress to start the day. With a long working day of meetings and appointments ahead, I need this dress to be on top form and although it’s fitted, it feels comfortable and smart.

8.15am: Arrive at the office.

8.45am: Time for make-up! The lovely people from Bobbi Brown have sent down a make-up artist to HoF HQ to ensure my make-up stays put all day long.

To begin, Hydrating Face Cream is smoothed all over my skin. This contains primer which means you can combine two steps in one! Great for when you are in a rush. Creamy Concealer hides any sign of my early morning start and Long Wear Even Finish Compact Foundation applied with a sponge results in a flawless finish. The whole base is then set with Sheer Finish Loose Powder applied with a Sheer Powder Brush to avoid looking too ‘cakey’.

18 Hr Dress Challenge - Bobbi Brown Make-Up 18-Hour Dress - Make-up 18-Hour Dress - Make-Up

To add a natural glow, Bronzing Powder in Light is applied to the tops of the cheeks, forehead, nose and chin where I would catch the sun. Top Tip: Remember to blend down the neck! To add a touch of colour, Blush in natural Nude Peach is applied to the apples of my cheeks and blended with a Blush Brush. My eyebrows are tidied up and slightly defined and then a sweep of Eyeshadow in Cement is applied near the lash line using an Eye Definer Brush. Long Wear Cream Shadow Stick in Golden Pink is applied straight onto the lid and blended in with fingers. There is no need to prime, as these wonai??i??t crease even on oily lids. My eyes are finished off with Intensifying Long Wear Mascara which won’t flake or smudge making it perfect for wearing all day long. A final slick of Sheer Lip Color Lipstick in Nude Beige and my make-up is set for the day.

18-Hour Dress - Before 18-Hour Dress - Make-up

Before and After

10.30am: Meeting with the Web team to discuss the AW13 Calender. Straight away the team remark how smart I look and my love for the dress grows ever so slightly. The make-up is still all in one place too!

18 Hour Dress Feature

11.30am: Jump in a taxi to go to meet a supplier in North London. Throw a tailored blazer over the top as a chic but smart cover-up.

18 Hour Dress

1pm: Supplier meeting finished and it’s time to head back to the office to grab some lunch.

18 Hour Dress Feature

3:15pm: Sorting through the new season samples involves a long time standing and bending down to pick up clothes. Anything uncomfortable would be a nightmare but the 18-Hour Dress is causing no such problems.

18 Hour Dress

4:45pm: Back at my desk and it’s not long now until the end of of the day. Whether I’ve been running from meeting to meeting or sat at my desk for a long period of time, the dress is still feeling amazingly comfortable.

18 Hour Dress

6pm: Quick make-up touch up to transform my look from day to evening for after-work drinks. I use an Ultra Fine Liner Brush to apply Long-Wear Gel Eyeliner to emphasise the lash-line and then use Creamy Matte Lip Colour in Crushed Plum to get a bold lip.

18 Hour Dress

6.30pm: The end of the working day is finally here so it’s time to really put this dress to the test! I have styled it up for the evening with a AW13 Pied a Terre Leather Biker Jacket, killer heels, a chunky necklace and a Pied a Terre AW13 clutch bag.Ai?? It’s a colleagues leaving do so I know it will be a long night but I have faith in the dress.

18 Hour Dress - Evening

9pm: The drinks are flowing and there is still a long night ahead but I feel great. Smart, comfortable yet glamorous. So many people have commented on the dress today and I’m starting to wonder how I have ever lived without it.

18 Hour Dress - Evening

1am: Fall into bed feeling tired but good. The dress has certainly lived up to its name as after 18-hours, I already know it will become a wardrobe staple I will turn to when my next 18-hour day crops up.

Kate O'Brien

Hi I'm Kate, in a previous life I was Womenswear Editor but these days you are more likely to find me pouring over a planning calendar than the latest copy of Elle in my role as Online Content Producer. A Northern tourist in London, some of my favourite things in life include red wine, chutney (accompanied by cheese), sequins, grey cashmere and Matt Damon. I am known in the HoF office for owning far too many coats for one person, laughing too loud, and drinking full fat Coke only when hungover. My life's ambition is a simple one; to own a Puggle.

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