Think Pink: Get Ahead in the Season’s Hottest Hue

Pink. Loved by some, regarded as overtly girly and sugery sweet by others. Whether you love or hate it, there is no avoiding the fact that pink is THE hot hue for AW13. Catwalks were awash with all shades of the stuff from powder pink to bold magenta with the pink coat being hailed as the season must have before autumn has even arrived.

There are many ways to work pink into your look though without verging into Barbie territory. One of our favourite ways to think pink is when hitting the beach. Pink swimwear looks great in the sunshine againts tanned skin and adds a pop of colour to your look.

See all Swimwear

Ted Baker Swimsuit Biba Kaftan Biba Goddess Bikini Top Biba Goddess Bikini Brief

Ted Baker SwimsuitBiba KaftanBiba Goddess Bikini TopBiba Goddess Bikini Brief

We asked six style experts how they will be wearing pink this season…

Miss Molly - Think PinkMolly Rowe, Celebrity Stylist, Designer and Fashion Writer for

The key to pink this season is to keep it edgy and fresh. Iai??i??m wearing it hot and neon, with very simple styling. I am getting some modern Chanel styling inspiration from this shocking pink bolero from Kaliko,Ai?? which will look great with your go-to black skinny jeans and a loose fitting white or grey marl tee, always tucked in.

I think pink accessories look strongest and chicest worn with white and black. For a pop colour, first timers can dip their toe in with thisAi?? Zatchels little handbag.

My main advice is be brave, go for it, but keep it simple.

Kaliko Pink Bolero Neon small crossbody bag

Kaliko BoleroZatchels Small Cross-body Bag


Jen Needham - Think PinkJen Needham, Digital Manager of Beach lifestyle, fashion and culture magazine Beach Tomato, sister company of the award winning travel brands Black Tomato, The Black Tomato Agency and Epic Tomato.

Wearing shades of pink on the beach is relatively easy ai??i?? a splash of cerise on the toes, a neon bikiniai??i??plus an eye-catching fuchsia kaftan doesnai??i??t go amiss beach-side. Iai??i??m not saying you should drench yourself head to toe in pink, but as every good beach girl knows, all shades of pink enhance tanned skin. So next time youai??i??re having aAi?? ai???dull complexionai??i?? day,Ai?? a slick of pink lipstick can liven up even the greyest of faces.

We Beach Tomato girls do love a hot pink wedge to wear in the evening after a day at the beach, like Eastai??i??s Tribal-inspired wedge sandals. Team with Nars shimmering body oil on the legs for true after-the-beach evening glamour.

East Wedge Sandals Nars Body Glow Oil 120ml

East Wedge SandalsNars Body Glow Oil


Gwen - Think PinkGwen McMullin, photographer and owner of This Fashion is Mine Blog

For me I think all shades of pink go well with black or white. I like to stick to a 80% black 20% pink ratio so the colour won’t overwhelm an outfit. My favourite shade of pink has to be fuchsia. It suits my pale skin when worn in very small amounts, so an accessory here or there does the trick.

Also, incorporating it with the current tie-dye trend can really make it work. Last summer I made a dip-dye ombre denim jacket using a tub of bright pink fabric dye. I love this coral waist belt from Warehouse -for a splash of coral in the summer this would look great with a white dress.

Coast Dianna Dress Warehouse Skinny belt

Coast Dianna DressWarehouse Skinny Belt

The Swelle Life - Think Pink

Denise Grayson, fashion and lifestyle blogger at The Swelle Life

Pink is such a ‘feel good’ colour. Bold pinks such as fuchsia or coral (my favourite) are complementary to most complexions but they are typically worn according to the personality of the wearer – you wear bold pinks to stand out. They are bright and uplifting, but can be edgy – it’s all in the styling. A hat, brooch, belt or scarf is more than enough to create the impact and give your look instant energy.

Soft pinks are neutral and therefore more versatile. They’re loveliest when worn with other neutrals and pastels such as ivory, taupe, lilac and mint. So whereas even a hint of bold pink can add edge, a bit of pastel pink, such as a gorgeous blush leather handbag, can be used to soften a look.

Pink bow medium flapover shoulder bag Cashmere scarf

Moschino Cheap & Chic Shoulder BagJaeger Cashmere Scarf

Natalie Hughes - Think PinkNatalie Hughes, Freelance Journalist and Blogger at Canned Fashion

I love pink – head-to-toe, in a shoe or even just on my lips. I am most definitely a maximalist when it comes to colour, but the easiest way to wear this hot hue is by wearing one statement piece. Layer up a neon jacket over a white tee and jeans, or opt for sleek pink trousers after dark, with a blank tank and patent pumps.

Lauren by Ralph Lauren Trousers Estee Lauder Colour Crystal Lipstick

Lauren by Ralph Lauren Slim TrousersEstee Lauder Colour Crystal Lipstick


Made Up - Think PinkFrances Hitchcock-Wynne and Lauren Dunn, make-up artists and bloggers at Made Up, who create fabulous and insightful turorials on their YouTube channel MadeUp

Take your skin tone and eye colour into consideration, as well as the occasion, when picking your perfect shade, and always test a product in store before you buy as you will get a much better idea of what suits you and how daring you want to go. If you can’t try it in store, test out eyeshadow on the back your hand or pop some lipstick onto the end of your fingertip as its the closest colour to your lips.

For pink newbies who want to stay fresh facedAi??this summer, team EstAi??e Lauder’s Pure Colour Pink Flash shimmer eyeshadow, with aAi??subtle gloss like Clarins Lip Perfector in Rose Shimmer. For sultryAi??nudes, try Laura Mercier’s Creme Lip colour in Pink Dawn teamed with retro flicks for vintage glamour. To add drama to your look, combine Givenchy’s Fuschia IrresistibleAi??lipstick with a smokey eye. If your feeling really daring, add some falsies!

If youai??i??re going wardrobe neutral then rocking a bold nail colour with colourful accessories is always a great way to make you stand out from the crowd – Try Clinique’s nail Enamel in Hi Sweetie. Ai??IfAi??your outfit is doing the talking, then keep your makeup simple. It’s all about balancing out your look!

Don’t ever be afraid to experiment – just make sure you have some cotton buds and makeup remover handy to correct any mistakes.

Here is their video tutorial on how to get perfect super shiny pink nails:



Kate O'Brien

Hi I'm Kate, in a previous life I was Womenswear Editor but these days you are more likely to find me pouring over a planning calendar than the latest copy of Elle in my role as Online Content Producer. A Northern tourist in London, some of my favourite things in life include red wine, chutney (accompanied by cheese), sequins, grey cashmere and Matt Damon. I am known in the HoF office for owning far too many coats for one person, laughing too loud, and drinking full fat Coke only when hungover. My life's ambition is a simple one; to own a Puggle.

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