TRENDING: HERITAGE FLORAL PRINTS

 

It’s official - the interiors world has been charmed by chintz. The latest decoration trend is less of a twist on the traditional and more a tribute (and one your granny can get on board with, too). From Victoriana botanicals to blowsy floral prints, we’re embracing our obsession with all things Arts & Crafts - and heading straight for a heritage print revival.

Shop Home
 


Fantastic florals and how to style them

In what might be the final nail in the minimalism coffin, traditional pattern is making a triumphant return. Call it our latest venture into vintage trends (see: wall hangings and tapestries) or a delayed response to 1996’s notorious ‘chuck out your chintz’ campaign - either way, we’re feeling all things floral. And forget ‘flash in the pan’ - decorative trends with serious heritage have already proven their staying power.



In a way, the rise of this traditional trend has been signposted for a few seasons. We’re increasingly turning our backs on the big, open plan spaces that defined the last decade in favourite of separate, Victorian-style rooms; we’re embracing design that celebrates art and craft; and we’ve welcomed the revival of statement wallpaper with open arms.



So how to style it? Whilst the differences might be subtle, this trend encompasses everything from 18th century chinoiserie to the bold and busy florals of William Morris. To make it work for a contemporary home, choose prints that include a botanical element, err towards bolder hues and mix your heritage prints with modern furniture. Here’s how:



1. Wallpaper isn’t just for the brave, and there’s plenty of beautiful botanical prints - from the dainty to the dramatic - to choose from. Bathrooms, alcoves and home offices make great bases for busier prints.

2. Fabrics in bold floral designs are easy to layer with modern furniture and fixtures. Try a couple of clashing cushions, or switch it up – pair a statement printed sofa with block coloured pillow covers.

3. Ceramics are a simple way to a pattern win. You really don’t need the 16-piece set, which can feel fussy - try mixing and matching à la supper club queen Laura Jackson’s print-frenzy table settings.

 
 

Prints charming