The best presents are always those you didn’t even know you wanted, so this Valentine’s Day look to upgrade his most favoured possession. Briefcase looking a bit tired? Gift him a luxurious iteration. Shirts in need of a revamp? Go for a smart, new style. And failing all else, underwear, socks and aftershave are all failsafe options.
“Think specifics, rather than general”
If he’s a runner, a high-performance activity tracker will score Brownie points. If he loves cooking, gift him a recipe book or a surprise trip to that pop-up supper club he’ll love.